"Stephanie Guerra — better known by her blog name, “Puro Pinche,” in local entertainment blogging circles — was born and raised in San Antonio.
She says she created the blog to show a different side of the Alamo City, highlighting local forms of entertainment not typically covered by mainstream media.
“(This) is San Antonio's answer to what's happening in town,” Guerra said at the “Blogueras Latinas and the Importance of their Voice” discussion March 8 in Austin during South by Southwest.
Guerra and three other Latina bloggers addressed how the Internet has provided an outlet for various groups — bicultural Latinas in this case — to help reshape how mass audiences perceive their community by generating much-needed, relevant content.
“Puro Pinche exposes the underground, the city's true identity,” Guerra said. “San Antonio is full of Hispanics but there's more culture than that.”