"Stephanie Guerra — better known by her blog name, “Puro Pinche, in local entertainment blogging circles — was born and raised in San Antonio.  

She says she created the blog to show a different side of the Alamo City, highlighting local forms of entertainment not typically covered by mainstream media.
“(This) is San Antonio's answer to what's happening in town,” Guerra said at the “Blogueras Latinas and the Importance of their Voice” discussion March 8 in Austin during South by Southwest.
Guerra and three other Latina bloggers addressed how the Internet has provided an outlet for various groups — bicultural Latinas in this case — to help reshape how mass audiences perceive their community by generating much-needed, relevant content.
“Puro Pinche exposes the underground, the city's true identity,” Guerra said. “San Antonio is full of Hispanics but there's more culture than that.”

To provide a site that lets San Antonians know about under the radar events you wouldn’t normally hear about through mainstream media.

Where to go, what to do, who to meet and more in a puro pinche party kind of way.
General Information
Please feel free to submit information on your band, your artwork, or your show directly to the site.

Founded: June 2010

Awards:  Best Local Music Blog – San Antonio Current Music Awards 2012
Best Local Blog, 2nd Pl – San Antonio Current Best Of Awards 2012
Best Local Blog, Readers Choice – San Antonio Magazine 2012