FULL ARTICLE
SAN ANTONIO’S LEGENDARY AZTEC THEATRE SHOWS
TO BE BOOKED BY HOUSE OF BLUES ENTERTAINMENT
(San
Antonio, TX. – June 10, 2014) San Antonio’s legendary Aztec Theatre
and Live Nation – the world’s largest live entertainment company – have
announced that House of Blues Entertainment (HOBE) – a division of Live
Nation – will partner in the booking of the Aztec Theatre’s concerts.
The agreement will place the Aztec Theatre in the same booking routes as
the Dallas and Houston House of Blues locations, but also allows the
Aztec Theatre staff to book concerts independently, as well as, work
with local and regional promoters and rent the venue for private events.
“This partnership is a real game-changer for us, we are very excited to be working with HOBE,” said Sam Panchevre, Executive Director of the Aztec Theatre. “San Antonio will immediately reap the benefits of a new level of live music at the Aztec.”
PHH Entertainment Ventures LLC – a San Antonio company – owns and operates the Aztec Theatre (theaztectheatre.com). HOBE owns, operates and books landmark venues throughout the United States.
“This is an iconic venue
with an amazing history in an absolutely ripe music market,” said Ron
Bension, Chief Executive Officer of HOBE. “We’re going to respect its
uniqueness and add to its luster going forward.”The deal is expected to assist the Aztec in bringing a wide variety of high-quality entertainment to the San Antonio market. HOBE has already booked blues-guitar hero Kenny Wayne Shepherd (July 22), five-time Grammy Award nominee Ottmar Liebart and Luna Negra (July 31), Latin Grammy winning Zoé (October 6), two-time Latin Grammy Award winning La Ley (October 29) and chart-topping country voice Craig Morgan (November 22) dates at the Aztec Theatre.
“Booking nationally touring acts takes an incredible amount of experience and knowledge and HOBE has a wealth of both,” said Keith Howerton, General Manager of the Aztec Theatre. “Whether it’s rock, blues, country, Latin or beyond, this deal greatly enhances our ability to bring top-flight performers across every music genre to the Aztec Theatre.”
Built in 1926, the 1600-capacity Aztec Theatre is a notable example of the impressive exotic-theme motion picture palaces constructed in the United States during the economic boom of the 1920s. It is decorated with vibrantly-colored columns, sculptures, furnishings and murals, many of which are authentic reproductions of Meso-American artifacts. A massive two-ton chandelier dominates the theater lobby. The chandelier was installed the same day the stock market crashed in 1929.
In September of 2013, PHH Entertainment Ventures LLC signed a long-term lease to turn the Aztec into a multi-purpose entertainment facility. After over $8 million in privately funded renovations, the Aztec re-opened its doors in February 2014 and has hosted such acts as Buddy Guy, Drive-By Truckers and George Thorogood and the Destroyers."